LAUNCH SESSIONS:
At IP Development Partners we believe the best way to accomplish anything is by aligning the right people with a clear vision and plan of execution. For this to happen, the vision and plan must be created by a careful examination of what was, what is, and what can be, along with the right mix of people, data, and innovation.
Launch sessions are a curated collaboration between the right partners to create new direction at any stage of a project. Depending on the complexity of the project, these sessions can take several hours to several days or weeks to complete. Your entire team does not need to be available for the entire duration.
IP STRATEGY LAUNCH SESSION:
What is your comprehensive IP strategy? If you don’t know, we would like to change that. Too often business leaders are blindsided by IP issues that could have been discovered early in the process if only they knew to look. We offer an abbreviated IP Strategy Launch Session, or a much more comprehensive process as detailed below in the section New Business Launch Session.
MARKETING AND BRANDING LAUNCH SESSION:
Deciding on the right branding and marketing strategy is one of the most important decisions a business leader can make. Protecting your brand IP is crucial to the defense of the market you build. Knowing the interplay between your brand and your marketing strategy is where innovation can really pay off.
Our Marketing and Branding Launch Session is designed to generate a comprehensive plan to integrate your brand and marketing strategies based on your budget and current market engagement. We strive for strategies that create as much quality organic PR as possible. We also emphasize testing the brand and market assumptions as early as possible. We offer an abbreviated Marketing and Branding Launch Session, or a much more comprehensive process as detailed below.
NEW BUSINESS LAUNCH SESSION:
If you’re startup or an existing business looking to launch a new product or service, a New Business Launch Session may be right for you. We lead one or more group meetings where all the relevant stakeholders contribute to the process. These sessions provide clarity of opportunity and competition, as well as opportunities for expansion. You will leave with a clear roadmap to follow, and your entire team moving in the same direction. Our goal is to identify the opportunities to create, protect, or license the necessary IP to make your endeavor a success.
As we lead these sessions, the first phase is to uncover all the relevant information, ideas, desires, data, etc. from your team. Following that we lead your team through an innovation forward process of evaluation and discovery where the merits of all aspects are aligned and weighed relevant to the requirements.
These sessions help align your team, establish clear version feature scopes, and generate development timetables for your product or service. They also reveal new opportunities or revenue potentials, as well as uncover and compensate for previously unknown potential pitfalls. At the end you are left with a clear plan of action, anticipated schedule, and the knowledge of any skill or resource deficits that need to be found and included.
The results of this session work well with any project management or scheduling system your team currently uses including Scrum, Lean, Kanban, Agile, EOS, or others.